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A Hundred Years and Millions of Dreams
Eddie La Rosa is backed by a company that has been making the American dream of home ownership a reality for one hundred years. Trustworthiness, professionalism, and exceptional customer service are never compromised.
For the full service real estate experience you expect, choose Eddie La Rosa.

What Makes Us #1?

Eddie La Rosa’s Business Principles
1. Eddie constantly treats everyone with courtesy
and respect.
2. Eddie is a Good Will Ambassador who always speaks
positively about his industry, his company, and his
colleagues.
3. Eddie identifies and anticipates the needs of others
and is empowered to take the actions that exceed
their expectations.
4. Eddie embraces his vision and mission, believing that
his individual performance affects the success of
everyone.
5. Eddie is committed to personal growth, professional
development, and innovation in the pursuit of
excellence.
6. Eddie’s demeanor, appearance, and place of
business reflect his high standards.
7. Eddie encourages an open exchange of ideas with
his clients and colleagues alike.
8. Eddie is committed to identifying inefficiencies and
communicating concerns, thus enabling him to
improve his performance and systems.
9. Eddie is responsible for protecting the assets and
resources of his company.
10. Eddie utilizes every possible tool, resource, and
system available to provide his clients with
exceptional service and guidance.
11. To provide the highest level of customer service,
Eddie utilizes a growing family of companies and
strategic partners.
12. Eddie seeks opportunities to recognize excellence.
13. As a person of integrity, Eddie conducts himself
with the highest ethical standards.
14. Eddie fosters a culture where diversity is valued,
quality of life is enhanced and individual aspirations
are encouraged and fulfilled.
Know The Difference Between Eddie La Rosa and The Limited Service Broker
When you begin to consider the sale of your home, be sure you fully understand the crucial differences between the full services offered by Eddie La Rosa and the limited service broker.
Not Knowing the Difference Could Cost You Valuable Time and Thousands of Dollars.
• Consider the true risks involved in trusting a sale of
your most valued asset to a broker that offers
anything less then going beyond the expected.
• The limited services of some brokers could prevent
you from selling your home quickly or getting the
best possible price for your home.
• Eddie La Rosa gives your home worldwide exposure
to a large audience of qualified potential buyers and
negotiates the best possible price for you.
• Eddie La Rosa markets all his properties on over
thirty high traffic websites.
• Eddie La Rosa advertises his extensive portfolio of
listings through direct mail postcards, company
magazines, major and community newspapers and
many other publications.
• Eddie is a part of 20,000 + incoming referral leads
annually including relocation leads from Cendant
Mobility, the world’s largest corporate relocation
company.
• Getting the best price often requires the expert
negotiating services of a skilled professional like
Eddie La Rosa, who is educated in the intricacies
of the most complex real estate transactions.
You’ll never be left alone to make a misinformed
decision.
• Eddie La Rosa monitors the entire process from initial
contact through closing, keeping track of all
deadlines and promptly resolving any issues.
• If a limited services broker claims to provide full
services at a large discount, be skeptical. Ask them
to detail the full extent of their advertising,
marketing, sales, negotiating, and sales experience.
You’ll find they offer only part of the services
necessary to sell your home quickly and at the
best possible price.
• With over 170 offices, 7,500 sales professionals, and
50,000 yard signs throughout the state, Eddie is a
part of Florida’s first choice in real estate.

Ask a Realtor
• Prepare your home for sale
• Provide required disclosures
• Advertise your home
• Expose your home to all Realtors worldwide
• Show your home to perspective buyers
• Qualify buyers
• Price your home correctly
• Offer a home warrantee
• Find competitively priced Title Insurance
• Negotiate contracts
• Monitor the contract progress
• Manage the closing process
• Review closing documents for accuracy
Ask the Expert
Ask Eddie La Rosa

A Leader in Outstanding Service
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Before You List, Compare
A powerful brand name for over 100 years
Florida’s residential Real estate leader
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Remember When Full Service Meant Complete Satisfaction!
Eddie La Rosa always remembers that his clients come first. By providing complete Real Estate service from start to finish, you can be assured that you will not be shortchanged. No matter if you’re relocating, hunting for a rental property, a home warrantee, qualifying for financing or searching for your next home, Eddie La Rosa is full service minded.
• Mortgage Services
• Closing Title Services
• Home Warrantee
• Relocation Services
• Commercial Services
• Rental & Certified Property Management
• New Home Services

Seller Services Guaranteed
The seller services guarantee is a commitment that Eddie La Rosa will perform services that are clearly written in black and white.
• Counseling
• Professional Representation
• Needs Determination
• Strategic Price Counseling
• Property Enhancement
• Property Protection Plan
• Relocation & Referrals
• Marketing & Communication
• Multiple Listing Service
• Custom Yard Sign
• National and Local Advertising
• eMarketing Advantage
• Search Engine Initiative
• LeadRouter Technology
• Marketing Activity Update
• Transaction Management
• Seller Disclosure
• Purchase Offers
• Closing the Sale

Managing the Sale of Your Home
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Who Do You Trust in a Changing arket?
In the last hundred years, we’ve weathered two world wars, the great depression, double-digit interest rates, economic downturns, every natural disaster- from hurricanes and tornados to floods and earthquakes. Through all those years, in good times and bad, the one constant in the real estate industry has been Coldwell Banker. For the success you expect trust your transaction to Eddie La Rosa.

Limited Service Brokers
Price Isn’t All That’s Reduced
Most limited service brokers charge less because they offer less. With your single biggest investment on the line, “no frills” is no bargain. Eddie La Rosa has the in depth training and negotiating skills necessary to get you the best price for you in the shortest amount of time and ensure your transaction closes smoothly.
Don’t take a chance on sale of your home. After all, you deserve more, not less.

The Billionaire’s Club!
A record number of firms attained one billion in total sales volume from closed residential sales in 2005. NRT INC. "COLDWELL BANKER" RANKED # 1.
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Coldwell Banker Miami-Dade County
Local Strength
• 21 offices
• 1135 sales associates
• $3.8 billion in sales in 2005
Eddie’s customers get the best of both worlds
• The fast, responsive, personalized services of a local
company, backed by the stability, resources, and
international connections of Coldwell Banker
• Extensive international resources including full service
relocation, mortgage, title and closing services,
home warrantee protection, and the most powerful
technology in the industry

Residential Real Estate Leader

Real Trends 500
The 500 Largest Brokers in the US
NRT inc. Coldwell Banker Residential #1
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Real Trends 500
The 500 Largest Brokers in the U.S.
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