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The Most Technically Advanced Privately owned Real Estate Website
With over 10,000 return visitors daily

It’s not Just About Print Advertising Anymore
Along with all the print advertising and direct mail Eddie sends out, he utilizes over 500 professional email marketing templates every time he lists a new property or has a news update.
Included in this marketing blast are thousands of homebuyers that Eddie has personally met. In addition, Eddie contacts over 25,000 local professional realtors to make sure everyone knows about his new listings. All of this within 24 hours of listing your home!

Powerful Message!
From unlimited photos and rich Flash presentations, to podcasting and property videos, no other website does nearly as much to showcase your listing.
Listing teasers market your property on every page of Eddie’s website allowing your property to be prominently featured on his site.
Impressive arial maps from Google earth are automatically added with your home. Buyers can see where the property is in relation to jobs, entertainment, shopping, schools, and everything else.
This technology cannot be beat!
Because Eddie’s website is directly linked to his mobile
device, he can always be reached, no excuses!

Mortgage Application
Features:
• Secure and encrypted
• Can be saved for future reference or editing
• Bilingual in English and Spanish
• Online Instructions and help screens

NYTimes.com
The Eddie La Rosa eMarketing advantage continues to grow
All homes and condominiums actively listed with Eddie La Rosa and priced at over $400,000 will be displayed on NYTimes.com.
This powerful website is ranked among the top ten news sites attracting over 12 million unique visitors each month. NYTimes.com joins Eddie’s extensive portfolio of internet sites, which attracts millions of potential homebuyers each year.
With 80% of home shoppers using the internet during
their home search process, Eddie’s comprehensive
eMarketing advantage exposes your property to a
global audience.
Selling in ways that others can’t!

Eddie La Rosa’s Image and Property Loading Process
From the minute your house is inputted into the MLS it branches out to Eddie’s vast network of websites that will reach millions of homebuyers.

eMarketing Advantage
Google, Yahoo, MSN
Did you know…
When you type in “your city” real estate into Google, yahoo, or MSN, you’ll get millions of replies?
Floridamoves.com strives to appear in the “Top 3”
For you, this means search engines referred over 883,000 potential buyers to our listings on FlordaMoves.com in 2005.
FloridaMoves.com, Coldwellbanker.com
Did you know…
Nearly 34 million potential buyers visited FloridaMoves.com and coldwellbanker.com in 2005 to
view over 250,000 listings in our major Florida markets,
from over 23 MLS systems? For you, this means more
buyers, more sellers, and more opportunities to be of
service.
Realtor.com
Did you know…
Homebuyers spend 86% of the time they search for a
home online on realtor.com, where all Coldwell Banker
listings are highlighted as special Showcase Enhanced
Listings?
With six photos (since online buyers are 299% more
likely to view properties with multiple photos) and
detailed property information, you’ll capture
homebuyers’ attention and gain maximum exposure for
your listings. Listings promoted as Featured Homes are
viewed 20 times more often than non-highlighted
properties.
For you, this means the opportunity to rise above the
competition by providing Truly Remarkable visibilty.
OpenHouse.com
Did you know…
Open Houses are a powerful way to reach a unique
segment of potential buyers?
To ensure Coldwell Banker’s open houses gain
maximum exposure, your listings are posted on
FloridaMoves.com, coldwellbanker.com, Realtor.com
and OpenHouse.com.
For you, this means your marketing excellence is
enhanced in the minds of your sellers, and buyers
now have additional access to your open house
listings.
LeadRouter
Did you know…
38,011 leads were received via LeadRouter during the
first eight months of operation?
For you, this means a technological breakthrough
resulting in immediate response to internet leads by
a real estate professional, Eddie!

Making your listings searchable on the Google Base
Building upon our advertising relationship with search engine Google, we’re proud to be among the first national real estate providers to participate in Google Base – a service that enables any content provider to submit information that is searchable on Google, and improves the quality and breadth of real estate information online. Google leads the search engine industry with over 61 percent of searches performed worldwide, more than all other search engines combined.
Google Base helps Google provide its vast audience with detailed and structured real estate information. To take advantage of this marketing opportunity and
promote your property on this search engine, we’ve
entered into an agreement that ensures:
Your property listing appears on Google within a day of
entering our system. Your listing gets automatically
refreshed daily, so it outperforms less frequently
updated listings. Your listing links potential buyers
directly to your full listing at FloridaMoves.com
Eddie’s participation in this program lets him quickly
deliver the most accurate and up to date listing
information, giving you an appreciable online marketing
advantage.
It pays to list with Eddie La Rosa for the resources and
tech savvy that make a real difference.

Finding your home on Trulia.com
Trulia.com refers over 2 million monthly visitors to partner websites, including EddieLaRosa.com and FloridaMoves.com.
Visitor growth on the Real Estate-oriented site has been increasing by double digits, month over month, in the last 12 months.

Web Site Statistics
Click to view image

Company Profiles
With several company profiles located on key websites, it’s no surprise that Eddie gives his listings maximum exposure.

Leading the online real estate revolution
Because 80 % of home shoppers will use the internet during their home search process, Coldwell Banker has made a multimillion dollar investment in some of the internet’s most valuable real estate. Through several high traffic websites and an extensive internet search engine campaign, we are generating thousands of potential buyer leads.
Coldwell Banker listings are exposed to over 18 million potential buyers each month.
Join Florida’s residential real estate leader.
More people will see your house!
Eddie doesn’t stop with the MLS and a sign in your
yard. Your house is published to the most highly
visited real estate portals on the web. The following
websites are all included:
EddieLaRosa.com
Realtor.com
Floridamoves.com
ColdwellBanker.com
ColdwellBankerPreviews.com
OpenHouse.com
NYTimes.com
Yahoo.com
Google.com
Oodle.com
Trulia.com
Vast.com
House.com
Citycribs.com
OldSpanishHome.com
LuxurySkyHomes.com
WorldwideReferral.com
EliteMiamiFloridaHomes.com
CoralGablesLifestyle.com
MiamiSkylineCondos.com
EddieSold.com
MiamiHomes.co.uk
CajaMiami.com
CenterCoconutGrove.com
ModernGrove.com
ModernGroveHomes.com
NorthCoralGables.com
SouthCoralGables.com
ViewCoconutHomes.com
VisitMiamiHomes.com
VisitCoralGablesHomes.com
VisitCoconutGroveHomes.com
TourCoralGablesHomes.com
TourCoconutGroveHomes.com
BuyCoralGablesHomes.com
BuyCoconutGroveHomes.com
WestCoconutGroveHomes.com
CenterCoconutGrove.com
NorthGroveHomes.com
LaRosaHomes.com
NorthGroveHomes.com
SummerMiamiHomes.com
SummerHomeEscape.com
ViewCoralGablesHomes.com
CBFloridarentals.com
CBFlordiavacations.com
HomeRentals.net
VacationHomeRentals.net
Places4Rent.com
SnapRent.com
USAHomeRentals.com
HotPads.com
Looking4rent.com
Totaling more than 10.5 million viewings per
month.
Snap shot!


City Cribs House


Oodle Vast


Trulia Coldwell Banker


Florida Living Network Florida Moves


Google Base The Miami Herald


NY Times online Open House


Previews Brand National Association of Realtor


Yahoo! Over 30 of Eddie's
Branded Websites
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