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Coldwell Banker Previews International
The Coldwell Banker Previews international program is recognized as a world leader in the marketing of luxury residential properties. In fact, our Coldwell Banker Sales Associates handled an average of $153 million worth of million dollar plus properties daily in the United States in 2005.
The success of the Previews program is rooted in a seventy-year legacy of innovative marketing for homes of distinction. Established in 1933, and evolving into the Coldwell Banker real estate heritage in 1980, Previews International has grown from an inspiring national multiple-listing collection to a world-class marketing program for luxury properties.
Previews Property Criteria
• Residential home or condominium listed at
$1,000,000.00 or above.
• In addition to price, the property should be of
exceptional quality and style, and reflect the
prestigious image of the Coldwell Banker Previews
International program.
• Vacant land, for which the highest and best use
is the development of luxury homes, may also be
marketed under the Previews program, provided it
meets the price requirements.
The Power to Market
Exquisite Luxury Homes and Estates
Coldwell Banker Previews International
The marketing of Florida’s magnificent luxury residences demands the expertise of a Previews Property Specialist who specializes in strategically marketing distinctive residences to an affluent audience in search of multimillion–dollar estates.
Coldwell Banker’s global network connects our 6,500 Florida sales associates and 172 Florida offices with 125,000 associates at 4,000 offices in 32 countries to present your residence to the world.
We handle an average of $153,000,000 in luxury homes
sales every day, and participated in more than 31,100
transaction sides of million-dollar homes, which
equated to $55.9 billion in sales volume in 2005
nationwide.
Our Luxurious Previews properties are exposed
worldwide on FloridaMoves.com, Coldwellbanker.com,
coldwellbankerpreviews.com, OpenHouse.com and
Realtor.com.
A selection of our Previews properties is presented
through our proprietary publications, including the
new Florida Previews Magazine, Previews Home and
Estates, Previews Portfolio, and other opportunities,
including Luxury Florida Homes, the Wall Street
Journal, and Unique Homes.
A Property of Distinction Deserves the Finest Global
Presentation
Marketing Luxury Properties Since 1933
The Coldwell Banker organization, as we know it today, began during the tumultuous time in history - in 1906 – the year a terrible earthquake and subsequent fire devastated San Francisco. Unfortunately, at that time, it wasn’t hard to find unscrupulous “real estate” operators taking advantage of victims’ hardships. A young man named Colbert Coldwell, however, resolved to change that – instead concentrating his efforts on real estate company that focused on ethics and professionalism, while placing the needs of his clients above all else.
In 1913, Colbert Coldwell and Authur Banker, two dynamic real estate icons, joined forces. Together, creating a real estate name that became synonymous
with trust, their association formed the beginnings
of one of the nation’s largest, most successful real
estate services….Coldwell Banker.
Previews International
An Innovative Marketing Approach
Previews International is recognized as a world leader
in the marketing of exceptional properties. A part of
its success, over seven decades of dramatic change
throughout the world, can be traced to its birth in the
cauldron of the Great Depression in 1933 – a time
when innovation often spelled the difference between
success and failure.
Previews was the brainchild of Henderson Talbot, a
young entrepreneur who knew that all too soon many
million-dollar mansions would go begging on the
market. Taking a cue from motion pictures, Talbot
began capturing the beauty and style of these
mansions on film. This marketing endeavor, which
Talbot called Previews, increased fine property
exposure and rate of sale by appealing to those
for whom time was money.
However, Talbot’s innovation didn’t stop there.
Previews was the first real estate marketing program
to go beyond the local market and specialize
exclusively in marketing luxury properties nationally
and internationally. Henderson Talbot was also the
first to implement a national and international
Multiple Listing Service through collection of
publications that highlighted distinctive properties.
Homes that were once considered difficult to sell
because of limited prospective buyers during the
Depression, instantly gained focused exposure to
the right audience with this revolutionary “intelligent”
marketing technique.
While Talbot was exploring the international market
with great success, Coldwell Banker Real Estate
Corporation was also realizing the magnitude of this
global opportunity. Thus, in the early 1980’s, the
real estate leader acquired Previews to create the
Coldwell Banker Previews International Program
available exclusively through Coldwell Banker Brokers
and Sales Associates. This acquisition enabled
Coldwell Banker offices to better meet the needs of
clientele whose wealth often took them around
the world.
Today, Previews International is widely considered to
be the world’s consummate Marketing Program for
successfully promoting luxury properties to a local,
national, and international marketplace.
Global Marketing
Vast Media Coverage
Coldwell Banker invests millions of dollars in the U.S. and abroad each year to develop and promote unique and memorable national and international marketing and public relations programs for its luxury marketing arm, Previews International. Considered among the most comprehensive and effective in the real estate industry, our media coverage is designed to attract the greatest number of homebuyers to our Previews properties. Our myriad of marketing resources includes:
Network and Cable Television
Local National and International Newspaper Advertising
Extensive Public Relations
Targeted Direct Mail
Proprietary Publications, including our Previews
Portfolio. Elite Properties, Previews International Home
and Estates Magazine, Gallery of Exceptional
Properties, Market View Newsletter and Regional and
Statewide Previews Magazines.
The Coldwell Banker network was the first national real
estate organization to debut it's Web Site on the
Internet. Our Web Sites, ColdwellBanker.com and
ColdwellBankerPreviews.com, stand alone as a
resource for promoting your property.
In addition to your property’s exposure on
ColdwellBanker.com, ColdwellBankerPreviews.com,
Realtor.com and one or more of Coldwell Banker’s
Local Operative Company Web Sites, it will also
be available on NYTimes.com and/or IHT.com
(International Herald Tribune).
Market Evaluation
An Analysis of Market Dynamics
Your property has many values: one to the tax
assessor, another to a lender or insurance company,
and yet another value to you, the owner. It also
has different values to prospective buyers, depending
on their needs, desires, and financial resources.
There are many facts that influence the market value
of your property, including location, buyer demand, the
number of properties currently for sale, interest rates,
and overall economic and market conditions. Eddie La
Rosa will work with you to set an appropriate listing
price.
In setting the list price, you must consider all recently
sold properties in your area, with features similar to
those of your property, as well as the competitive
properties currently on the market.
A market evaluation provides the necessary data to
help you establish the best listing price. It does not
limit the actual selling price of the property, but
provides a strong foundation upon which you may base
your expectations.
The market data approach we use is based upon the
established concept that a prudent buyer will pay no
more for a property than it will cost to secure a
comparable substitute.
VIP Clients
A Veritable “Who’s Who”
With every Previews International client and every Previews property we market, each Coldwell Banker office works hard to earn its reputation all over again.
Understandably, became of our “one-of-a-kind client, one-of –a-kind home” philosophy. Previews reputation for excellence and repeat referrals has stood the test of time for attracting the world’s most prestigious properties – among them castles, palaces and even islands in the South Pacific.
Equally as distinguished are our buyers. For over
seventy years, the Previews Program has been
discretely serving a veritable “Who’s Who” of
Individuals in the forefront of politics, industry,
entertainment and royalty as well as leaders
relocating from the world’s most recognized institutions
and corporations. Choose the Previews International
Marketing Approach, enabling Coldwell Banker offices
to assist the most influential and successful people
of our time and represent an impressive array of
the world’s most fabulous luxury homes.
Promotional Endeavors
Masterfully Orchestrated
Exceptional properties require exceptional Advertising
and Promotion. Mastery in this area is a requirement
of our skilled and experienced Previews Property
Specialists. Our goal is to present an orchestrated
Program that will enhance the appeal of your property
and accelerate the time frame for selling.
Direct Mail
Extensive Property Exposure
Reaching as many potential luxury homebuyers as
possible requires the right connections and an
extensive list of prospective purchasers, both of
which you will find in the Previews International
Direct Mail Program and Eddie La Rosa's database.
With a database of people chosen for their income
levels and home values, this unique program was
designed to communicate only with those
possessing the means to own a Previews residence.
This invaluable resource reaches the most affluent
people in the United States and worldwide. It
contains a vast listing of executives from Fortune
1000 industrial and service companies,
ultra-affluent National and International millionaires
and multi-millionaires and celebrities in the
entertainment, music, athletic and other high-profile
business fields. From professionally written Property
Brochures to our Proprietary Magazines, our targeted
Previews International Program will announce your
property’s availability to affluent homeowners and
the upscale brokerage community around the world.
Previews properties are special. That’s why they
deserve the special treatment that only Coldwell
Banker Previews International can deliver.
The Hard Facts!
Luxury Homes Market Share
• Coldwell Banker Previews International is one of the
most prestigious Luxury Real Estate Companies
Worldwide.
• Coldwell Banker Real Estate Corporation handles an
average of $153 Million in Luxury Home Sales every
day.
• Last year, Coldwell Banker Residential Real Estate,
Inc. sold 2,180 properties priced at $1,000,000 or
more throughout Florida.
• Last year, Coldwell Banker Real Estate Corporation
participated in the sale of more than 25,100 Million
Dollar homes, which equated to $55.9 billion in sales
volume.
• Coldwell Banker has 550 International Offices in 32
Countries, Territories, and Possessions.
• Coldwell Banker Residential Real Estate, Inc. is a
member of the Coldwell Banker System with more
than 4000 Real Estate Offices and 125,000 sales
professionals worldwide.
• Recognized as a world leader in the marketing of
Exceptional Properties.
Unsurpassed International Marketing
Professional Advertising Professional Just listed Campaigns
Professional Property Brochures
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