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With South Florida properties being the most in demand properties in the world. A fast paced, experienced agent like Eddie La Rosa fits right into this fast paced market. Marketing such properties requires an expert with acquired skills, a vast network of contacts, and the experience in selling extraordinary Real Estate. Eddie La Rosa is immersed in South Florida Real Estate and does everything possible by providing a full service marketing campaign that assures your property will sell. Eddie La Rosa’s marketing plan gives seller's the competitive edge they need in a Local, National, and Worldwide Market.
The following sections outline key components of Eddie La Rosa’s marketing plan, which make him the leading expert in South Florida Real Estate.
What you Get!
When working with Eddie La Rosa, he will:
• Deal honestly and fairly.
• Show accountability for all funds.
• Use skill, care, and diligence in the transaction.
• Disclose all known facts that materially affect the value of residential real property.
• Present all offers and counteroffers in a timely manner, unless a party has previously
directed him otherwise in writing.
• Distribute your property on the Multiple Listing Database to over 70,000 local
agents.
• Have your property professionally photographed with a minimum of 16 photos
published to his vast network of websites that spider throughout the internet.
• Design full-color professionally written Property Brochures that are placed at the
property for distribution within 48 hours.
• Place a prominent custom sign on the property to announce the sale and direct
prospective buyers to his network of website, where they may read a professionally
written property description, view photos, custom Podcasts, and Video Tours.
• Prepare a personalized Marketing Program specific to your property, which will
include advertising in Local and National newspapers and magazines on a regular
basis.
• Promote your property through Eddie’s custom Just Listed Program, distributed to
select neighbors in your area.
• Design and prepare full-color, professionally written Property Brochures, which are
geared towards Realtors and Real Estate Offices.
• Create extensive property exposure through Eddie’s vast network of privately
branded websites and affiliated websites.
The following websites are all included:
EddieLaRosa.com
Realtor.com
Floridamoves.com
ColdwellBanker.com
ColdwellBankerPreviews.com
OpenHouse.com
NYTimes.com
Yahoo.com
Google.com
Oodle.com
Trulia.com
Vast.com
House.com
Citycribs.com
Edgeio.com
Videohomes.com
OldSpanishHome.com
LuxurySkyHomes.com
WorldwideReferral.com
EliteMiamiFloridaHomes.com
CoralGablesLifestyle.com
MiamiSkylineCondos.com
EddieSold.com
MiamiHomes.co.uk
CenterCoconutGrove.com
ModernGrove.com
ModernGroveHomes.com
NorthCoralGables.com
SouthCoralGables.com
ViewCoconutHomes.com
VisitMiamiHomes.com
VisitCoralGablesHomes.com
VisitCoconutGroveHomes.com
TourCoralGablesHomes.com
TourCoconutGroveHomes.com
BuyCoralGablesHomes.com
BuyCoconutGroveHomes.com
WestCoconutGroveHomes.com
CenterCoconutGrove.com
NorthGroveHomes.com
LaRosaHomes.com
NorthGroveHomes.com
SummerMiamiHomes.com
SummerHomeEscape.com
ViewCoralGablesHomes.com
CBFloridarentals.com
CBFlordiavacations.com
HomeRentals.net
VacationHomeRentals.net
Places4Rent.com
SnapRent.com
USAHomeRentals.com
HotPads.com
Looking4rent.com
Totaling more than 10.5 million viewings per month.
• “Exclusive” placement in the Top 3 position of Realtor.com search engine results,
within your zip code. (This service has been discontinued as of February 2008
because it adds no value. This decision has been taken by Eddie La Rosa and Coldwell
Banker.)
• Direct and personally edit a professional Video and Web Tour of your property for
distribution to buyers on key websites, at open house events, direct mail, and email.
• Create a private URL of your property on Eddie La Rosa’s website EddieLaRosa.com
and all of his privately branded websites.
• Provide online maps, links to local statistics, and relevant information on his branded
network of websites.
• Advertise your property (when warranted) through the full-color Regional Coldwell
Banker Homes Magazine, distributed 4 times per year through direct mail to your
local area.
• Showcase your property, when applicable, in Coldwell Banker's Previews® Magazine,
available on newsstands in 34 states and direct mail statewide to 75,000 property
owners with assessed values above $500,000, as well as to Executives, Celebrities,
Sports Figures, America's Wealthiest People and to Coldwell Banker Offices
throughout the U.S.
• Place a property ad for your property, when applicable, in the DuPont Registry,
available on newsstands in all 50 states and 54 countries, with a circulation of
111,000, including Professional Athletes, Celebrities, Fortune 500 and Forbes
400 Executives, and Airline Shuttle Programs.
• Advertise your property (when warranted and in season) in Haute Living Magazine,
Elite Magazine, Ocean Drive Magazine, Ocean Drive Magazine Español, The Miami
Herald, El Nuevo Herald, Coral Gables Gazette, Miami Monthly, and Gables Living.
• Feature your property in Previews® Luxury Homes Portfolio, another of our
Company's magazines, printed in full-color and distributed to Attorneys, Doctors,
Investors, Prospective Purchasers, and Owners of properties assessed for
$1,000,000 or more throughout your area.
• Hold a catered Broker's Open House Event to assure maximum exposure to all the
area's Professional Realtors.
• In accordance with your schedule, hold Open House Events with corresponding ads
in The Miami Herald, announcements via Eddie La Rosa’s web flyer, on Eddie La
Rosa’s website EddieLaRosa.com, and on OpenHouse.com.
• Attract more homebuyers through Television and National Direct Advertising...
providing name recognition and high-level exposure of the Coldwell Banker Brand,
which is the #1 recognized brand in the world.
• Expose your Previews® listing to more than 6000 Previews® International Property
Specialists throughout the US, via Coldwell Banker's Networking Events and
proprietary Intranet Website.
• Expose your property to affluent International Luxury Buyers from around the globe,
through our exclusive Previews® Property Specialists Network, including 231
International Coldwell Banker Affiliate Offices in 35 countries.
• Directly expose your property to his vast database of over 125,000
of Americas Elite, including Fortune 1000 Business Executives, Sports Agents,
Celebrities, Aircraft Owners, Yacht Owners, and the Ultra Affluent.
(Must meet Previews Criteria)
• Create more buyers for your property through our International Network of more
than 3,400 offices and 93,000 Sales Professionals.
• Secure prospective purchasers for your property through Coldwell Banker Previews
affiliation with Cendant Mobility Services, the largest Relocation Network in the
World, handling 70% of the Fortune 500 Company moves and 50% of its
National Relocations.
• Network with his vast database of over 30,000 local contacts, which include
Professional Realtors and clients on a daily basis, by telephone, e-mail, or
direct mail.
• Present your property to past, present and future Coldwell Banker prospects
interested in properties like yours, price range, area, and property type.
• Handle financing and closing procedures through our in house Mortgage (Sunbelt
Lending) and Title Services (Sunbelt Title), if requested. Home insurance, 1031
Exchange, Home Warranty, and Attorney services, also available to facilitate
the transaction.
• Thoroughly describe the American Home Shield Home Warranty, which provides piece
of mind to homebuyers.
• Offer reputable, experienced, licensed (when applicable) vendors to buyers and
seller alike.
• Continue to market your property until it’s sold.
• Keep you informed regarding showings, inquiries, advertising and overall activity by
phone, mail, E-mail, written reports, and through Eddie’s revolutionary website.
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